Most people who say something unhelpful to a grieving person are not being unkind. They are trying to help. The phrases that land badly often come from exactly the same place as the phrases that land well — from care, discomfort, and a genuine wish to make things better.
This guide is not about blame. It is about helping you understand why certain common phrases can hurt, and what you might say instead. If you have said some of these things, please know that intention matters — and it is never too late to try again.
Why we reach for unhelpful phrases
Grief makes most people uncomfortable. We are not taught how to sit with other people’s pain. When someone we care about is hurting, the instinct is to try to fix it, or at least to say something that makes the pain feel more manageable. The phrases that tend to hurt the most are often attempts to do exactly that — to find a silver lining, to offer perspective, to signal that things will get better.
The problem is that grief does not want to be fixed. It wants to be witnessed. And phrases that redirect someone away from their pain before they are ready to move can feel, to the grieving person, like their loss is being minimised or rushed.
Phrases that often hurt, even when meant kindly
“At least…”
“At least they had a long life.” “At least they are not suffering anymore.” “At least you have other children.” “At least you had all those good years together.”
These phrases are well-intentioned, but they redirect someone away from their loss before they are ready. They suggest that the grief should be tempered by gratitude or perspective. For the person grieving, the “at least” rarely reaches them — the loss does. And being asked to weigh up the good against the grief can feel dismissive, as though their pain is not quite as valid as it actually is.
Try instead: “I’m so sorry. There are no words for this.” Or simply: “I’m so sorry.”
“Everything happens for a reason”
This is rarely helpful to someone in raw grief, and can actively cause harm. It can feel like their pain is being given a justification it did not ask for, or that they are being asked to find meaning in something that feels meaningless and wrong. Not everyone believes that death works this way — and even those who do may not find it comforting in the early days of loss.
Try instead: “I can’t imagine how hard this is. I’m here.”
“They’re in a better place”
Not everyone shares the same beliefs about what happens after death. Even those who do may not find this comforting when the grief is new and raw. The person they loved is gone, and that is where the pain lives — not in questions about what comes after. This phrase can also feel like it is diminishing the significance of the loss itself.
Try instead: “I remember them. They mattered so much.”
“I know how you feel”
Even if you have experienced a similar loss, grief is deeply personal. Every relationship is unique, every death is different, every person’s grief is their own. Saying this can shift the focus to your own experience at exactly the moment when the grieving person needs to feel heard. It can feel, unintentionally, like a gentle dismissal.
Try instead: “I can’t fully understand what this is like for you, but I’m here with you.”
“You need to stay strong”
Grief is not weakness. Telling someone to stay strong can make them feel like their sadness is inconvenient, excessive, or wrong. It can add pressure to perform okay-ness for the benefit of others — when the most healing thing, often, is to be allowed to fall apart. This is especially important to be aware of in cultures or families where emotional restraint is valued, as the pressure can be even greater.
Try instead: “You don’t have to hold it together. I’m here.”
“Let me know if you need anything”
This is one of the most common things people say, and one of the least useful. Grieving people often cannot identify what they need, and asking for help can feel like an enormous effort when everything already takes enormous effort. A vague offer, no matter how kindly meant, often results in nothing happening at all.
Try instead: Make a specific offer. “I’m bringing dinner on Wednesday. Is 6pm okay?” Or: “I’m going to the supermarket — can I grab a few things for you?”
“They lived a long life” / “They had a good life”
The length or quality of a life does not determine the depth of the grief that follows its end. A person who lived to 90 is mourned just as deeply as one who died too young. Suggesting that a long or happy life should soften the grief can make the grieving person feel that their loss is less legitimate or less worthy of full acknowledgement.
Try instead: “What a life they lived. They clearly meant so much to you.”
“You should be feeling better by now” / “It’s been six months”
Grief does not have a timeline. There is no point at which someone is expected to be over a significant loss, and suggesting one — even gently — can cause real harm. It adds shame to an already painful experience, and can cause people to hide their grief rather than seek support for it.
Try instead: “Grief doesn’t have a deadline. I’m still here for you, however long this takes.”
“Time heals everything”
Time changes grief, but it does not erase it. For many people, grief becomes something they carry alongside their life rather than something that goes away. Framing it as something that will eventually be healed can set up expectations that are not met, and leave people feeling that something is wrong with them when the grief is still present months or years later.
Try instead: “I know this doesn’t just go away. I’m here for the long run.”
How to listen without trying to fix
The urge to say something comforting comes from a good place — but grief cannot be fixed with words. What most grieving people need is to feel heard, not helped. Being with someone in their grief — not pulling them out of it, not explaining it, not minimising it — is one of the most powerful things you can offer.
Sit with the silence if it comes. Let them cry without rushing to reassure them. Ask questions that invite them to talk about the person they loved, not questions that require them to perform resilience or progress.
- “Tell me about them.”
- “What do you miss most?”
- “How are you doing today — really?”
- “I remember when [name] —”
- “Is there anything you need right now?”
If you have said something that did not land well
If you realise you have said something unhelpful, it is okay to acknowledge it. You do not need to make it a big moment — a simple “I’ve been thinking about what I said, and I don’t think it came out the way I meant it. I’m sorry. What I really wanted to say was that I’m here for you” is enough. Most grieving people understand that people are doing their best. Being willing to try again is what matters.
Support available in New Zealand
If you are supporting a grieving person and want more guidance, or if you are grieving yourself:
- 1737 — free call or text, 24/7, trained counsellors
- The Grief Centre — 0800 331 333 — bereavement counselling and support groups across NZ
- Skylight — 0800 299 100 — grief and trauma support for all ages
- Lifeline Aotearoa — 0800 543 354 — free, 24/7
- Find grief support near you — regional directory for Aotearoa
Related guides
What to Say to Someone Who Is Grieving →How to Talk About Someone Who Has Died →How to Support a Grieving Friend →How to Help Without Saying “Let Me Know If You Need Anything” →Browse all guides →Need support right now?
Free 24/7 support is available across New Zealand.
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Support Grief Support NZThis article is intended as general support and information only. It is not a replacement for professional advice, counselling, or urgent help. If you feel unsafe, overwhelmed, or at risk, please contact emergency services or a crisis support service immediately.

